Project Info
Product Overview
BTC University is a leading online education platform designed for beauty professionals looking to upgrade their skills in hair styling, coloring, and business growth.
While the platform offered high-quality content, its digital experience lacked clarity, engagement, and scalability limiting its full potential.
Our goal was to transform BTC University into a modern, intuitive, and engaging learning platform that improves course discovery, boosts engagement, and enhances user satisfaction.
Challenge
Fragmented Course Navigation
Users struggled to find relevant courses due to scattered content and unclear categorization across the diverse beauty domains.
Mobile Accessibility Issues
Many users accessed the platform via mobile devices but faced inconsistent experiences due to the absence of a fully responsive design.
Outdated Visual Design
The old site design did not reflect the modern, vibrant nature of the beauty industry, affecting learners' first impressions and trust.
Limited Engagement Tools
The global nature of the audience was underserved as language options were minimal, limiting accessibility for international learners.
Limited Engagement Tools
Lack of interactive features such as progress tracking, personalized recommendations, and community engagement reduced course completion rates.
Solutions
Modernized, Cohesive Visual Identity
Revamped the platform with clean layouts, engaging visuals, and consistent branding aligned with BTC University’s position as a premier beauty education provider.
Mobile-Optimized Experience
Delivered a fully responsive design ensuring smooth access and usability across smartphones, tablets, and desktops for on-the-go learning.
Intuitive Course Navigation
Implemented streamlined menus and filters letting users quickly discover courses by category, skill level, and trending topics.
Multilingual Platform Support
Integrated multiple language options with seamless switching capabilities to serve the platform’s diverse international audience.
Enhanced Engagement Features
Added progress tracking, course recommendations based on user behavior, interactive quizzes, and community forums to foster active learning and retention.
User Persona
Typography
Colors
Components
Grid system
Before After
Before
After
Results & Impact
Accessibility considerations
- User-Friendly Copy
- Color Contrast
- Zoomed-In Interface
- Language Selection
- Keyboard Navigation
- Consistent Layout
- Screen Reader Compatibility
- Alternative Text
