Project Info
Product Overview
Adberry Web connects millions of buyers and sellers locally. Post jobs, find property, buy vehicles, and discover services instantly 100% free. Smart search, trusted moderation, and seamless listings make finding or selling exactly what you need simple and fast.
Challenge
Cluttered Search and Navigation
Users had difficulty finding relevant ads quickly due to outdated structure, unclear categorization, and crowded homepage design making discovery slow.
Manual and Slow Posting Process
New ad submissions were time-consuming, unintuitive, and had inconsistent success rates, discouraging repeat use and new user onboarding.
Low Trust and User Retention
Lack of instant verification, reporting options, and transparency led to low trust in listings and limited engagement from genuine users.
Non-Responsive Mobile Experience
Mobile users struggled with tap targets and slow-loading pages, resulting in higher bounce rates and limiting accessibility for on-the-go ad creators.
Missed Monetization and Conversion Opportunities
Call-to-actions for posting or promoting ads were hard to find, impacting both growth and revenue potential from premium features.
Solutions
Streamlined Search Experience
Smart, prominent search and filter bar lets users instantly find listings by keyword, category, or location—all in a single action.
Fast & Friendly Ad Submission
Guided, step-by-step ad posting interface with instant previews, photo uploads, and real-time status makes ad creation seamless and encouraging.
Trust and Safety Upgrades
Instant verification, easy reporting options, transparent moderation, and safety center messaging build confidence in listings and platform.
Mobile-First Responsive Design
Large buttons, fast loading, and instant feedback on postings provide excellent mobile experience for both viewing and submitting ads.
Conversion-Focused Actions
Visually distinct 'Post Your Ad' buttons and smart category navigation highlight the simplest route to action for new and returning users.
User Persona
Color & Fonts
Work Sans
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Components
Grid system
Before After
Before
After
High - Fidelity
Results & Impact
Accessibility considerations
- Safety Center
- Verification Tools
- User-Friendly Copy
- Color Contrast
- Zoom-Friendly Interface
- Keyboard Navigation
- Mobile Optimization
- Alternative Text for Images
