Our White Label Google Ads service enables agencies to offer expertly managed paid advertising without hiring an internal PPC team. We plan, launch, optimise, and scale campaigns while you maintain full ownership of the client relationship.
From search campaigns to Performance Max and display advertising, we manage every detail behind the scenes delivering measurable ROI while strengthening your agency’s reputation.
Google Ads is the single most in-demand paid digital marketing service for Australian businesses and the most technically demanding to deliver well. Managing Google Ads profitably for clients requires deep platform expertise, daily bid management, continuous creative testing, conversion tracking precision, and the time to respond to algorithm changes and auction dynamics that shift constantly. Building that capability in-house is expensive, time-consuming, and hard to scale.
Devoq Design’s White Label Google Ads service gives Australian agencies the ability to deliver professional, results-focused Google Ads management under their own brand without the overhead of hiring, training, and retaining specialist PPC talent. We manage the campaigns. You manage the client relationship. Your clients see your brand, your reporting, and your results. We stay invisible in the background, doing the work that makes your agency look exceptional.
Devoq Design’s White Label Google Ads service is designed for Australian agencies and consultants who want to offer Google Ads management without the complexity and cost of building in-house PPC expertise. The ideal white label Google Ads partner is:
If your Australian agency has clients spending money on Google Ads or clients who should be Devoq Design’s White Label Google Ads service means you never have to refer that work elsewhere.
We begin by understanding your agency positioning, client expectations, target industries, and reporting standards. Every campaign is structured around revenue goals, budget efficiency, and long-term account scalability.
Through advanced keyword research, conversion tracking setup, audience segmentation, and continuous optimisation, we ensure campaigns consistently improve cost-per-acquisition and return on ad spend.
Every White Label Google Ads engagement at Devoq Design also includes:
Our white label Google Ads service covers every campaign type and optimisation activity your agency’s clients need managed to a professional standard under your brand:
Search campaigns ads that appear when Australian users actively search for your clients’ products and services are the foundation of most Google Ads strategies. We build search campaigns with structured account architecture (properly segmented ad groups, tightly themed keyword sets, match type strategy), compelling ad copy tested continuously for CTR and conversion performance, and bid strategies aligned with your client’s specific acquisition objectives. Search campaigns are the highest-intent advertising channel available reaching users at the precise moment they are looking for what your client offers.
Display campaigns extend your client’s reach across the Google Display Network building brand awareness among target audiences and, through remarketing, re-engaging users who have previously visited the website without converting. We build remarketing audiences segmented by behaviour (product page visitors, cart abandoners, past purchasers) and create display campaigns with audience exclusions that prevent budget waste on users unlikely to convert. Remarketing campaigns consistently deliver the lowest cost-per-conversion of any Google Ads campaign type making them essential for any client with meaningful website traffic.
Performance Max is Google’s AI-driven campaign type that delivers ads across Search, Display, YouTube, Gmail, and Maps from a single campaign optimised automatically toward conversion goals. We build Performance Max campaigns with well-structured asset groups, high-quality creative assets, precise audience signals, and conversion value rules that direct Google’s automation toward the highest-value customer segments. Performance Max requires specialist knowledge to set up effectively poorly configured PMax campaigns waste significant budget. Our structured approach maximises the performance of Google’s automation while maintaining strategic control over campaign direction.
For your agency’s e-commerce clients, Google Shopping campaigns including both standard Shopping and Performance Max Shopping are typically the highest-ROI Google Ads campaign type available. We manage the complete Google Merchant Centre setup and product feed optimisation alongside Shopping campaign structure, bidding strategy, and product segmentation. Shopping campaign optimisation requires specific expertise in product feed quality and bid management by product category and margin capabilities we bring to every e-commerce client account in your agency portfolio.
For Australian service business clients trades, healthcare, legal, financial, and professional services local search campaigns and call-focused campaign types deliver direct phone call leads at measurable cost-per-call. We set up call tracking, configure call-only ads for mobile searchers, and optimise bidding strategies toward phone call conversions the primary conversion action for many Australian service businesses. Local campaign targeting by postcode, suburb, and city radius ensures budget is concentrated on the geographic areas your clients actually serve.
For clients where video creative assets are available, YouTube advertising delivers cost-effective brand awareness and retargeting at scale reaching Australian audiences with intent signals through Google’s audience targeting applied to YouTube’s massive reach. We configure YouTube campaigns with appropriate audience targeting, bidding strategies, and frequency capping and provide guidance on video creative requirements that maximise campaign performance.
We follow a structured execution model to maintain performance and scalability.
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We align with your service structure, brand voice, and client objectives.
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We build data-driven campaign structures optimised for performance.
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We continuously refine campaigns and deliver branded performance reports.
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Google Ads campaign performance is not static auction dynamics, competitor bidding, Quality Scores, and audience behaviour all change continuously. Our ongoing optimisation programme ensures every client account receives regular, systematic attention: weekly bid adjustments, negative keyword additions based on search term analysis, ad copy testing based on performance data, audience refinement, budget reallocation between campaigns based on performance evidence, and Quality Score improvement initiatives. This ongoing optimisation cadence is what separates professionally managed Google Ads accounts from set-and-forget campaigns that gradually deteriorate in performance over time.
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Every quarter, we conduct a structured account review for each white label client assessing overall campaign trajectory, identifying strategic opportunities (new campaign types, expanded keyword coverage, new audience segments, new landing page tests), and planning the account development priorities for the following quarter. Quarterly reviews provide your agency with the strategic intelligence needed for informed client conversations about campaign performance, budget investment, and growth opportunities and produce a forward-looking account plan that demonstrates to clients the ongoing strategic management their investment is receiving.
Devoq Design provides White Label Google Ads services to Australian agencies across every state and territory. Our remote delivery model means agencies anywhere in Australia can access our white label PPC capability and we manage Google Ads for your agency clients regardless of where those clients are located across Australia.
Sydney is Australia’s highest-spend Google Ads market with cost-per-click benchmarks across financial services, legal, healthcare, real estate, and professional services among the most competitive in the country. Sydney agencies managing clients in these categories need a white label Google Ads partner with specific experience in high-CPC, high-competition Sydney campaigns where bid strategy precision, Quality Score management, and landing page conversion optimisation make the difference between profitable campaigns and budget waste. Devoq Design manages white label Google Ads for Sydney agency clients with full understanding of Sydney’s competitive advertising landscape delivering campaigns that compete effectively in one of Australia’s most expensive paid search environments.
Melbourne’s diverse industry base retail, hospitality, professional services, healthcare, education, and technology creates a varied Google Ads client landscape for Melbourne agencies. Melbourne consumers conduct extensive research before purchase decisions, making multi-touchpoint Google Ads strategies (search plus remarketing plus YouTube) particularly effective in this market. We manage white label Google Ads for Melbourne agency clients across Melbourne’s diverse industry categories with campaign structures and audience strategies tailored to Melbourne consumer behaviour and the specific competitive dynamics of each industry category.
Brisbane’s growing business market and the accelerating economic activity surrounding the 2032 Olympic and Paralympic Games creates expanding Google Ads opportunity across construction, hospitality, professional services, tourism, technology, and retail. Brisbane agencies that add Google Ads management through Devoq Design’s white label service can capture growing PPC client demand delivering campaigns that take advantage of Queensland’s competitive CPC environment, which is generally lower than Sydney and Melbourne across most categories, allowing for more efficient customer acquisition from Google Ads investment. We manage white label Google Ads for Brisbane agency clients with specific attention to Queensland market conditions and the growing opportunity in the pre-2032 period.
Perth’s resource-driven economy and geographic isolation from eastern Australia create specific Google Ads dynamics that differ from eastern state markets. Perth businesses in resources, construction, professional services, and healthcare often have higher average transaction values making Google Ads ROI particularly strong when campaigns are correctly managed. Perth agencies can add Google Ads management through Devoq Design’s white label service without needing to build PPC expertise in a talent market where specialist Google Ads skills are less readily available than in eastern capitals. We manage white label Google Ads for Perth agency clients with specific understanding of Western Australian search behaviour and the bid environments of Perth’s major industry categories.
Adelaide’s competitive Google Ads environment generally lower CPC than Sydney and Melbourne across most categories creates an efficient environment for client campaign performance. Adelaide agencies can offer Google Ads management with confidence that well-managed campaigns in the South Australian market will deliver strong cost-per-lead and cost-per-sale metrics that demonstrate clear ROI to clients. We manage white label Google Ads for Adelaide agency clients across South Australia’s key growth industries defence, healthcare, technology, education, and professional services with campaign strategies calibrated to Adelaide’s specific competitive landscape.
For Australian agencies managing clients with national reach or multi-city operations, Devoq Design provides white label Google Ads management for national campaigns with geographic targeting, bid adjustments, and performance reporting by state and city market. Multi-city campaign management requires specific expertise in geographic bid strategy, location-specific ad copy, and performance attribution across markets capabilities we bring to every national campaign account in your agency portfolio. We also manage white label Google Ads for clients targeting interstate expansion building city-specific campaign structures that account for the different competitive and cost environments of each Australian market.
No, we never communicate directly with your clients at any point. All client communication is managed by your agency, and our team communicates exclusively with your agency's designated contact person. This includes access requests (when we need Google Ads account access or conversion tracking implementation access, we request this through your agency), performance updates (all campaign performance communication goes to your agency, not your client), and strategic discussions (campaign strategy is discussed with your agency team, who then communicate direction and results to clients as appropriate). Your clients have no awareness of our involvement they experience everything as your agency's work.
Yes. Our systems are designed to support growing agency portfolios. We currently manage white label Google Ads across multiple concurrent agency client accounts and have the team structure and account management systems to scale as your portfolio grows. Each client account is managed independently with separate campaign strategies, keyword sets, audience configurations, and performance reporting ensuring the management of one account never interferes with or influences another. We use MCC (Manager) account access for efficient management of multiple accounts while maintaining each client's account in their own Google Ads environment.
Yes, proper conversion tracking setup is a non-negotiable part of every campaign launch. We do not run Google Ads campaigns without verified conversion tracking because without it, campaign optimisation is operating blind. Conversion tracking setup includes: Google Ads conversion action configuration (identifying the specific conversion events that indicate commercial value for each client), Google Tag Manager implementation where applicable, GA4 import for additional conversion intelligence, call tracking setup for phone call conversions, and conversion tracking verification confirming that tracked conversions are firing correctly before significant budget is deployed. For clients with e-commerce websites, we implement revenue-based conversion tracking to enable ROAS bidding strategies.
Yes, scaling is a natural part of our ongoing campaign management, not an additional service requiring separate engagement. As campaigns demonstrate profitable performance achieving target cost-per-acquisition or ROAS metrics we provide recommendations for scaling investment: increasing budgets on high-performing campaigns, expanding to new keyword territories or audience segments validated by existing performance data, adding new campaign types (remarketing, display, YouTube) to extend reach beyond search, and entering new geographic markets for clients with expansion objectives. Scaling recommendations are always evidence-based grounded in actual campaign performance data rather than optimistic projections.
New Google Ads client account onboarding follows a structured process: your agency provides a completed client briefing document (covering the client's business, target audience, key services or products, geographic targets, competitor information, budget, and conversion goals), we are granted access to the existing Google Ads account (or create a new account in the client's Google account), we conduct an account audit if an existing account is present (identifying what is working, what is wasting budget, and what structural issues need to be resolved), and we develop and present a campaign strategy document to your agency before launch. For new accounts with no previous history, first campaigns are typically live within 5–7 business days of completed briefing. For existing accounts being transitioned, the audit and strategy presentation typically takes 5–7 business days before implementation begins.
We manage white label Google Ads for Australian agency clients across professional services (legal, accounting, financial planning, insurance, consulting), healthcare (medical practices, dental, allied health, cosmetic, psychology), trades and home services (building, plumbing, electrical, landscaping, cleaning, pest control), e-commerce (fashion, homewares, sporting goods, health and beauty, electronics), education (private schools, tutoring, vocational training, online courses), hospitality (restaurants, hotels, accommodation, events), real estate (agencies, property management, conveyancing), and technology (SaaS, IT managed services, cybersecurity, software). Industry experience means campaign strategies are built on realistic CPC benchmarks, competitive intelligence specific to each sector, and conversion rate expectations calibrated to industry norms.
Monthly performance reports are delivered in your agency's branded report template covering all key performance metrics: total spend, impressions, clicks, click-through rate, average CPC, conversions, cost-per-conversion, conversion rate, and ROAS (for e-commerce clients). Reports include month-on-month comparison, year-on-year comparison where data exists, keyword performance summary, ad performance summary, audience performance breakdown, and a clear explanation of campaign activities performed during the period and planned for the following month. We deliver reports in your preferred format PDF, Google Slides, or a white-labelled Looker Studio dashboard and structure them so they can be presented directly to clients without modification by your team.
We manage white label Google Ads for agency client accounts across a wide range of budget levels from smaller local service business accounts through to national e-commerce and lead generation campaigns. For smaller accounts, our management approach is appropriately scaled focusing on the highest-impact optimisation activities and maintaining efficiency without over-servicing budgets that do not support extensive campaign complexity. For larger accounts, our management investment scales accordingly with more frequent optimisation, more extensive A/B testing, more sophisticated audience strategies, and more detailed performance analysis. Agency wholesale pricing is structured to allow healthy margins at every budget level we discuss the specific pricing structure during our agency partnership onboarding conversation.
Yes, taking over underperforming Google Ads accounts is one of the most common white label scenarios we handle. When your agency wins a client who is currently running Google Ads with poor results high cost-per-lead, declining performance, or simply no structured management we conduct a thorough account audit before making changes. The audit identifies whether poor performance is caused by structural account issues (poor campaign architecture, missing negative keywords, incorrect match types), conversion tracking problems (optimising toward the wrong signals), budget allocation issues, or competitive market changes. We present audit findings and a remediation strategy to your agency before implementing changes ensuring you can communicate clearly to your new client about what was wrong and what will be done to fix it.
Our team will answer all your questions. we ensure a quick response.
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