{"id":13027,"date":"2026-02-21T06:59:47","date_gmt":"2026-02-21T06:59:47","guid":{"rendered":"https:\/\/devoqdesign.com\/aus\/?page_id=13027"},"modified":"2026-05-18T13:40:55","modified_gmt":"2026-05-18T13:40:55","slug":"performance-max-campaigns","status":"publish","type":"page","link":"https:\/\/www.devoqdesign.com\/au\/services\/google-ads-agency-australia\/performance-max-campaigns\/","title":{"rendered":"Performance Max Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13027\" class=\"elementor elementor-13027\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9918e5e e-flex e-con-boxed e-con e-parent\" data-id=\"9918e5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b16294 e-con-full e-flex e-con e-child\" data-id=\"2b16294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de6665 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"9de6665\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\nPerformance<span> Max Campaigns <\/span>\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f68b8 elementor-invisible elementor-widget elementor-widget-elementskit-breadcrumb\" data-id=\"56f68b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><ol class=\"ekit-breadcrumb\"><li class=\"ekit_breadcrumbs_start\"><a href=\"https:\/\/www.devoqdesign.com\/au\">Home<\/a><\/li><\/ol><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-965ac90 e-con-full e-flex e-con e-parent\" data-id=\"965ac90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f747c01 e-con-full e-flex e-con e-child\" data-id=\"f747c01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59c5e7f ticker-position-left elementor-widget elementor-widget-elementskit-content-ticker\" data-id=\"59c5e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-content-ticker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div id=\"content-ticker-59c5e7f\" class=\"ekit-content-ticker-wrapper\" data-content-settings=\"{&quot;type&quot;:&quot;content_ticker&quot;,&quot;settingOptions&quot;:{&quot;tickerSpeed&quot;:40,&quot;tickerDirection&quot;:null,&quot;tickerEffect&quot;:&quot;marquee&quot;,&quot;tickerAutoPlay&quot;:null,&quot;tickerDelay&quot;:3,&quot;tickerReverseDirection&quot;:&quot;&quot;,&quot;tickerGapBetween&quot;:&quot;&quot;,&quot;tickerGrabCursor&quot;:null}}\">\n\t\t\t<div class=\"ekit-content-items\">\n\t\t\t\t\t\t\t\t\t<div class=\"ticker ekitMarqueeSwiper ekit-marquee\">\n\t\t\t\t\t\t<div class=\"marquee-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-1b6f577 ekit-marquee-item ticker-item\">\n\t\t\t\t<img decoding=\"async\" width=\"24\" height=\"25\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/02\/asterisk-icon.svg\" class=\"attachment-full size-full wp-image-12145\" alt=\"\" \/> \n\t\t\t\t<div class=\"ekit-title-and-description\">\n\t\t\t\t\t<a >Website Redesign\n<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-repeater-item-0cc9e5b ekit-marquee-item ticker-item\">\n\t\t\t\t<img decoding=\"async\" width=\"24\" height=\"25\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/02\/asterisk-icon.svg\" class=\"attachment-full size-full wp-image-12145\" alt=\"\" \/> \n\t\t\t\t<div class=\"ekit-title-and-description\">\n\t\t\t\t\t<a >Product Design\n<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-repeater-item-9514d2f ekit-marquee-item ticker-item\">\n\t\t\t\t<img decoding=\"async\" width=\"24\" height=\"25\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/02\/asterisk-icon.svg\" class=\"attachment-full size-full wp-image-12145\" alt=\"\" \/> \n\t\t\t\t<div class=\"ekit-title-and-description\">\n\t\t\t\t\t<a >UX Audit\n<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-repeater-item-a78a32a ekit-marquee-item ticker-item\">\n\t\t\t\t<img decoding=\"async\" width=\"24\" height=\"25\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/02\/asterisk-icon.svg\" class=\"attachment-full size-full wp-image-12145\" alt=\"\" \/> \n\t\t\t\t<div class=\"ekit-title-and-description\">\n\t\t\t\t\t<a >Landing Page Design\n<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-repeater-item-5219de6 ekit-marquee-item ticker-item\">\n\t\t\t\t<img decoding=\"async\" width=\"24\" height=\"25\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/02\/asterisk-icon.svg\" class=\"attachment-full size-full wp-image-12145\" alt=\"\" \/> \n\t\t\t\t<div class=\"ekit-title-and-description\">\n\t\t\t\t\t<a >Responsive Web Design\n<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7de5c7 page-service-single e-flex e-con-boxed e-con e-parent\" data-id=\"b7de5c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-deb9850 e-con-full e-flex e-con e-child\" data-id=\"deb9850\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-488f37a4 e-con-full e-flex e-con e-child\" data-id=\"488f37a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677b7585 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"677b7585\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>AI-Powered <\/span>Performance Max Campaign Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d419dd8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2d419dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max campaigns leverage Google&#8217;s machine learning to run ads across Search, Display, YouTube, Gmail, and Discover all within a single, unified campaign. We structure and optimise Performance Max campaigns to drive conversions, increase revenue, and maximise return on ad spend.<br \/><br \/><\/p><p>By combining smart audience signals, strong creative assets, and conversion-focused tracking, we turn automation into a powerful growth engine not a guessing game.<\/p><p>Performance Max is Google&#8217;s most significant campaign innovation in years and also its most misunderstood. When set up correctly, with properly structured asset groups, strong audience signals, and full conversion tracking, PMax campaigns deliver exceptional cross-channel performance that traditional campaign types cannot match. When set up incorrectly with weak creative, poor audience signals, or incomplete conversion data PMax wastes budget across low-quality placements while providing very little visibility into what is and is not working.<\/p><p>At Devoq Design, we specialise in building Performance Max campaigns that work the way Google intends them to with the structured foundation, expert asset creation, and ongoing management discipline that converts AI-powered automation from a liability into your most powerful paid growth channel. We make PMax work for Australian businesses, not against them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6640bf36 e-con-full e-flex e-con e-child\" data-id=\"6640bf36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a403d6 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"61a403d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is <span>Performance Max<\/span> and How Does It Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d43e24c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d43e24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A single Performance Max campaign can serve ads across Google Search (including queries not covered by existing keyword campaigns), Google Display Network (across millions of websites and apps), YouTube (pre-roll, mid-roll, and display ads), Gmail (in the Promotions and Social tabs), Google Discover (in the Google app feed), and Google Maps (for local businesses). This cross-channel coverage is PMax&#8217;s greatest strength and greatest complexity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e58b20e e-con-full e-flex e-con e-child\" data-id=\"6e58b20e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55672255 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"55672255\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What channels does Performance Max cover?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae4d019 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5ae4d019\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A single Performance Max campaign can serve ads across Google Search (including queries not covered by existing keyword campaigns), Google Display Network (across millions of websites and apps), YouTube (pre-roll, mid-roll, and display ads), Gmail (in the Promotions and Social tabs), Google Discover (in the Google app feed), and Google Maps (for local businesses). This cross-channel coverage is PMax&#8217;s greatest strength and greatest complexity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14b3a047 e-con-full e-flex e-con e-child\" data-id=\"14b3a047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a975fac at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"1a975fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Performance Max targeting work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761ee27c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"761ee27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rather than manually selecting keywords, audiences, or placements, Performance Max uses your conversion data, audience signals, and creative assets to determine where and when to show your ads. Google&#8217;s AI learns which combinations of audience, channel, ad format, and creative asset deliver the highest conversion rates and automatically allocates budget toward the highest-performing combinations. The quality of your audience signals and the completeness of your conversion tracking directly determine how effectively the algorithm optimises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f0c13b3 e-con-full e-flex e-con e-child\" data-id=\"7f0c13b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1795d5fe at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"1795d5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are asset groups?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a8db4d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"10a8db4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asset groups are the core structural unit of a Performance Max campaign containing the headlines, descriptions, images, logos, and video assets that Google combines to create ads across all channels. We structure asset groups by product category, service type, or audience segment allowing Google&#8217;s algorithm to serve the most relevant creative to each audience while giving us meaningful performance data at the asset group level for ongoing optimisation.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78c08985 e-con-full e-flex e-con e-child\" data-id=\"78c08985\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65327869 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"65327869\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why does expert management matter for PMax?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ada363 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"59ada363\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max gives Google&#8217;s algorithm significant autonomy but that autonomy only works well when the human inputs are correct. Poor audience signals lead the algorithm to target the wrong people. Weak or insufficient creative assets force Google to serve low-quality ad combinations. Incomplete conversion tracking gives the algorithm the wrong optimisation signal causing it to optimise for the wrong actions. Incorrect campaign settings can allow PMax to cannibalise your existing search campaigns. Expert PMax management ensures every human input is optimised so Google&#8217;s automation operates on the best possible foundation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41d400e5 e-con-full e-flex e-con e-child\" data-id=\"41d400e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67efbfea at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"67efbfea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Key Features<\/span> of Performance Max Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5e824 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2d5e824\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Performance Max strategy begins with strong audience signal development, data-backed targeting, and structured asset group creation. We align your business goals with Google&#8217;s automation to ensure the algorithm works in your favour, not against it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431eecdd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"431eecdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through conversion tracking precision, creative asset optimisation, feed management (for eCommerce), and ongoing performance analysis, we continuously refine campaigns to improve cost efficiency and scale winning segments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ddfefbc e-con-full e-flex e-con e-child\" data-id=\"3ddfefbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98b051 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"f98b051\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Multi-Channel Ad Placement (Search, Display, YouTube, Gmail)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Audience Signal Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Asset Group Creation &amp; Optimisation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conversion Tracking &amp; Data Integration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product Feed Optimisation (for eCommerce)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Smart Budget Allocation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf30dd elementor-widget__width-initial elementor-widget-mobile__width-inherit service-entry-image image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"cf30dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"344\" height=\"306\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_key1_new.png\" class=\"attachment-full size-full wp-image-39771\" alt=\"Services ads performance key1 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_key1_new.png 344w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_key1_new-300x267.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f2585b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"13f2585b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every Performance Max programme at Devoq Design also includes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8e287b e-con-full e-flex e-con e-child\" data-id=\"4d8e287b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7369971 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"7369971\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Audience signal layering:<\/b> combining first-party customer data, website visitor audiences, Customer Match lists, and custom intent audiences to give Google's algorithm the strongest possible targeting foundation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Creative asset production and testing:<\/b> developing and testing multiple headline, description, image, and video asset combinations ensuring Google always has high-quality, diverse creative to serve across all channels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Search theme optimisation:<\/b> using PMax search themes strategically to guide the algorithm toward high-value search intent categories without restricting the reach that makes PMax valuable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Campaign exclusion management:<\/b> implementing brand exclusions, placement exclusions, and negative keyword lists at the account level to prevent PMax from serving ads where they should not appear including competitor brand terms and irrelevant content categories<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Search campaign co-existence strategy:<\/b> structuring your PMax campaign alongside existing keyword-based search campaigns to prevent cannibalisation ensuring PMax adds incremental reach rather than stealing traffic from your best-performing search campaigns<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Performance reporting by asset group:<\/b> delivering asset group level performance analysis that identifies which creative combinations, audience signals, and channel placements are driving the strongest results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Shopping feed management for eCommerce:<\/b> optimising product titles, descriptions, and attributes in your Google Merchant Centre feed for eCommerce PMax campaigns directly improving product visibility and ROAS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Shopping feed management for eCommerce:<\/b> optimising product titles, descriptions, and attributes in your Google Merchant Centre feed for eCommerce PMax campaigns directly improving product visibility and ROAS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b18f102 elementor-widget__width-initial elementor-widget-mobile__width-inherit service-entry-image image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"5b18f102\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"344\" height=\"306\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_key2_new.png\" class=\"attachment-full size-full wp-image-39772\" alt=\"Services ads performance key2 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_key2_new.png 344w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_key2_new-300x267.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fd4a2d7 e-con-full e-flex e-con e-child\" data-id=\"6fd4a2d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395ed6a6 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"395ed6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which Australian Businesses Should Use <span>Performance Max?<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcc685c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3fcc685c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max is not the right fit for every advertiser but for the right business type and objectives, it delivers results that traditional campaign types struggle to match. Here is who benefits most:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c1b5c5 e-con-full e-flex e-con e-child\" data-id=\"10c1b5c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3106c3e3 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"3106c3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-Commerce Businesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787d382f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"787d382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-commerce businesses with product feeds in Google Merchant Centre are the single biggest beneficiary of Performance Max. PMax Shopping campaigns replace Smart Shopping and Standard Shopping campaigns with broader channel reach across Search, Display, YouTube, and Gmail, and AI-driven bidding optimised directly for purchase conversions and ROAS targets. For Australian online retailers with well-optimised product feeds and sufficient conversion volume (ideally 30+ conversions per month), Performance Max typically delivers superior ROAS compared to standard Shopping campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ecf921 e-con-full e-flex e-con e-child\" data-id=\"24ecf921\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25e1efca at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"25e1efca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead Generation Businesses with Multiple Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f5d3c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6b8f5d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Service businesses with multiple distinct service offerings are excellent PMax candidates using separate asset groups for each service line to allow Google&#8217;s algorithm to identify which channel and audience combinations convert best for each service. Industries like legal, healthcare, finance, trades, and professional services where different service offerings appeal to meaningfully different audience segments benefit significantly from the cross-channel intelligence that PMax provides across its diverse ad inventory.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed50b14 e-con-full e-flex e-con e-child\" data-id=\"4ed50b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a855957 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"5a855957\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Businesses Seeking to Expand Channel Reach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2420d7ee elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2420d7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Businesses whose current Google Ads activity is limited to keyword-based search campaigns and who want to extend reach to Display, YouTube, and Gmail without managing separate campaigns for each channel are strong PMax candidates. PMax provides cross-channel presence from a single unified campaign with Google&#8217;s algorithm determining the optimal channel mix based on conversion data. This is particularly valuable for businesses trying to build brand awareness alongside direct conversion campaigns.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f1710a1 e-con-full e-flex e-con e-child\" data-id=\"3f1710a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396ee1fe at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"396ee1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Businesses with Strong First-Party Data\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cedcc4b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3cedcc4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max performs significantly better for businesses with rich first-party data to use as audience signals email lists of existing customers, CRM data segmented by value and purchase behaviour, and website visitor audiences segmented by page visited and action taken. The quality of your audience signals directly determines how quickly and accurately Google&#8217;s algorithm learns to find similar high-value prospects. Businesses with strong CRM data assets have a meaningful PMax performance advantage over those relying only on Google&#8217;s automated audience discovery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ec7b7 e-con-full e-flex e-con e-child\" data-id=\"51ec7b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5a41cc at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"1f5a41cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Businesses Not Yet Ready for Performance Max<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434771ea elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"434771ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Max is not recommended for businesses with fewer than 30\u201350 conversions per month in their Google Ads account, businesses in highly restricted advertising categories, businesses with no existing conversion tracking, or businesses in very niche B2B markets with tiny addressable audiences. In these cases, standard Search campaigns with manual or smart bidding typically outperform PMax because the algorithm lacks sufficient conversion data to optimise effectively. We always recommend the right campaign type for your specific situation not the newest one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e8d280 e-con-full e-flex e-con e-child\" data-id=\"0e8d280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b7403 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"69b7403\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Performance Max Campaign Services for <span>Australian Businesses<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078c1f9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"078c1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We offer end-to-end Performance Max services from new PMax campaign builds and strategy through to existing campaign audits, asset group restructuring, and ongoing management optimisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56b118a e-con-full e-flex e-con e-child\" data-id=\"56b118a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c49482 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"6c49482\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">New Performance Max Campaign Build<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3f5a7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ad3f5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For businesses launching Performance Max for the first time, we provide a complete, strategically structured PMax campaign build including campaign goal configuration, asset group architecture planning, audience signal development, creative asset production, conversion tracking verification, product feed optimisation (for eCommerce), and initial bidding strategy setup. We ensure your PMax campaign is built with the correct foundations from day one because the structural decisions made at launch have an outsized impact on algorithm performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05ae638 e-con-full e-flex e-con e-child\" data-id=\"05ae638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a2d9d at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"75a2d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Max Campaign Audit &amp; Restructure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ff0db elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"56ff0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For businesses with existing Performance Max campaigns that are underperforming high spend with low conversion volume, poor ROAS, or unexplained budget allocation to low-quality placements our PMax audit identifies the specific structural, creative, and tracking issues causing underperformance and delivers a prioritised remediation plan. Common PMax audit findings include weak audience signals, insufficient creative diversity, incomplete conversion tracking, and missing negative keyword and placement exclusions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1222ffd e-con-full e-flex e-con e-child\" data-id=\"1222ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a893e at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"f2a893e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Max for eCommerce (Shopping)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a85071 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6a85071\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Australian online retailers, we provide a specialised Performance Max eCommerce service including Merchant Centre feed optimisation, product segmentation strategy within PMax asset groups, shopping-specific ROAS target configuration, and ongoing product-level performance analysis. Our eCommerce PMax management focuses on maximising revenue and ROAS across your product catalogue identifying high-performing product categories to scale and low-performing ones to restructure or exclude.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf600e e-con-full e-flex e-con e-child\" data-id=\"fcf600e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-978ad3f at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"978ad3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Max for Lead Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aae5f3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3aae5f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For service businesses using PMax for lead generation, we structure campaigns with service-specific asset groups, lead quality signals built into conversion tracking (not just form submissions but qualified enquiries), audience signals built from your highest-value customer profiles, and search theme configurations that guide the algorithm toward your most commercially valuable query categories. We focus relentlessly on cost per qualified lead not just cost per form submission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f914fb2 e-con-full e-flex e-con e-child\" data-id=\"f914fb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f807756 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"f807756\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Max + Search Campaign Integration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e62070 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8e62070\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most effective Google Ads account structures for most businesses combine Performance Max with carefully structured keyword-based Search campaigns with clear campaign priorities and exclusion strategies that ensure each campaign type does what it does best. We design and manage integrated PMax + Search account architectures that maximise total account performance PMax providing broad cross-channel reach and AI optimisation, Search campaigns capturing specific high-intent queries with manually crafted ad copy and bid control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-151e5a5 e-con-full e-flex e-con e-child\" data-id=\"151e5a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f15d71 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"7f15d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Process of <span>Performance Max<\/span> Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb428af elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eb428af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We implement a structured framework to ensure automation delivers measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8a41de e-con-full e-flex e-con e-child\" data-id=\"c8a41de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-179f34b e-con-full backdrop-filter e-flex elementor-invisible e-con e-child\" data-id=\"179f34b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-72717e1 e-con-full e-flex e-con e-child\" data-id=\"72717e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d81478 process-step-header-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9d81478\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M9.28585 17.1429C13.6252 17.1429 17.143 13.6251 17.143 9.28573C17.143 4.94635 13.6252 1.42859 9.28585 1.42859C4.94647 1.42859 1.42871 4.94635 1.42871 9.28573C1.42871 13.6251 4.94647 17.1429 9.28585 17.1429Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M30.7146 17.1429C35.0539 17.1429 38.5717 13.6251 38.5717 9.28573C38.5717 4.94635 35.0539 1.42859 30.7146 1.42859C26.3752 1.42859 22.8574 4.94635 22.8574 9.28573C22.8574 13.6251 26.3752 17.1429 30.7146 17.1429Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M9.28585 38.5715C13.6252 38.5715 17.143 35.0537 17.143 30.7143C17.143 26.3749 13.6252 22.8572 9.28585 22.8572C4.94647 22.8572 1.42871 26.3749 1.42871 30.7143C1.42871 35.0537 4.94647 38.5715 9.28585 38.5715Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M30.7146 38.5715C35.0539 38.5715 38.5717 35.0537 38.5717 30.7143C38.5717 26.3749 35.0539 22.8572 30.7146 22.8572C26.3752 22.8572 22.8574 26.3749 22.8574 30.7143C22.8574 35.0537 26.3752 38.5715 30.7146 38.5715Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb0c4e elementor-widget elementor-widget-icon-box\" data-id=\"7cb0c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSTEP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t01\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a41bb3 elementor-widget elementor-widget-image-box\" data-id=\"3a41bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Data &amp; Audience Setup<\/h4><p class=\"elementor-image-box-description\">We define conversion goals, implement tracking, and build high-quality audience signals to guide machine learning.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6fdb5c e-con-full e-flex e-con e-child\" data-id=\"e6fdb5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda2b2e process-step-image  image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"fda2b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"351\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step1.png\" class=\"attachment-full size-full wp-image-39386\" alt=\"Services ads performance step1 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step1.png 390w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step1-300x270.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6efce15 e-con-full e-flex e-con e-child\" data-id=\"6efce15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4595fd process-step-image  image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"a4595fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"351\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step2.png\" class=\"attachment-full size-full wp-image-39387\" alt=\"Services ads performance step2 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step2.png 390w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step2-300x270.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c7d23d e-con-full backdrop-filter e-flex elementor-invisible e-con e-child\" data-id=\"0c7d23d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-604467e e-con-full e-flex e-con e-child\" data-id=\"604467e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b9788 process-step-header-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"13b9788\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"39\" viewBox=\"0 0 40 39\" fill=\"none\"><path d=\"M21.5145 19.1904C21.0907 19.3744 20.6336 19.4693 20.1716 19.4693C19.7096 19.4693 19.2525 19.3744 18.8287 19.1904L2.54303 11.6475C2.27858 11.5141 2.05634 11.3099 1.90106 11.0577C1.74579 10.8055 1.66357 10.5151 1.66357 10.2189C1.66357 9.9227 1.74579 9.6324 1.90106 9.3801C2.05634 9.1279 2.27858 8.92374 2.54303 8.79035L18.8287 1.19035C19.2525 1.00633 19.7096 0.911377 20.1716 0.911377C20.6336 0.911377 21.0907 1.00633 21.5145 1.19035L37.8002 8.73321C38.0646 8.86659 38.2869 9.0708 38.4421 9.323C38.5974 9.5752 38.6796 9.8656 38.6796 10.1618C38.6796 10.458 38.5974 10.7483 38.4421 11.0006C38.2869 11.2528 38.0646 11.457 37.8002 11.5904L21.5145 19.1904Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M38.743 20.4761L21.3144 28.5046C20.9422 28.6744 20.5378 28.7623 20.1287 28.7623C19.7195 28.7623 19.3152 28.6744 18.943 28.5046L1.6001 20.4761\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M38.743 29.7618L21.3144 37.7903C20.9422 37.9601 20.5378 38.048 20.1287 38.048C19.7195 38.048 19.3152 37.9601 18.943 37.7903L1.6001 29.7618\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c3ed8 elementor-widget elementor-widget-icon-box\" data-id=\"71c3ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSTEP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t02\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeaa4d2 elementor-widget elementor-widget-image-box\" data-id=\"aeaa4d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Campaign Structure &amp; Launch<\/h4><p class=\"elementor-image-box-description\">We create optimised asset groups, ad creatives, and bidding strategies aligned with your business objectives.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89ba372 e-con-full backdrop-filter e-flex elementor-invisible e-con e-child\" data-id=\"89ba372\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-14014a8 e-con-full e-flex e-con e-child\" data-id=\"14014a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc78967 process-step-header-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cc78967\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M20.0006 15.7143C30.2573 15.7143 38.5721 12.5163 38.5721 8.57145C38.5721 4.62656 30.2573 1.42859 20.0006 1.42859C9.74391 1.42859 1.4292 4.62656 1.4292 8.57145C1.4292 12.5163 9.74391 15.7143 20.0006 15.7143Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M1.4292 8.57141V31.4286C1.4292 35.3714 9.74349 38.5714 20.0006 38.5714C30.2578 38.5714 38.5721 35.3714 38.5721 31.4286V8.57141\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M38.5721 20C38.5721 23.9429 30.2578 27.1429 20.0006 27.1429C9.74349 27.1429 1.4292 23.9429 1.4292 20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827cc02 elementor-widget elementor-widget-icon-box\" data-id=\"827cc02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSTEP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t03\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5fca8 elementor-widget elementor-widget-image-box\" data-id=\"6b5fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Optimisation &amp; Scaling<\/h4><p class=\"elementor-image-box-description\">We monitor performance data, refine audience signals, optimise creatives, and scale high-performing segments for growth.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8f9928 e-con-full e-flex e-con e-child\" data-id=\"a8f9928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b2d9c process-step-image  image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"25b2d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"351\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step3.png\" class=\"attachment-full size-full wp-image-39388\" alt=\"Services ads performance step3 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step3.png 390w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step3-300x270.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c833c7 e-con-full e-flex e-con e-child\" data-id=\"7c833c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c2f189e e-con-full backdrop-filter e-flex elementor-invisible e-con e-child\" data-id=\"c2f189e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-a3c6305 e-con-full e-flex e-con e-child\" data-id=\"a3c6305\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c196cbb process-step-header-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c196cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\"><path d=\"M9.28585 17.1429C13.6252 17.1429 17.143 13.6251 17.143 9.28573C17.143 4.94635 13.6252 1.42859 9.28585 1.42859C4.94647 1.42859 1.42871 4.94635 1.42871 9.28573C1.42871 13.6251 4.94647 17.1429 9.28585 17.1429Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M30.7146 17.1429C35.0539 17.1429 38.5717 13.6251 38.5717 9.28573C38.5717 4.94635 35.0539 1.42859 30.7146 1.42859C26.3752 1.42859 22.8574 4.94635 22.8574 9.28573C22.8574 13.6251 26.3752 17.1429 30.7146 17.1429Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M9.28585 38.5715C13.6252 38.5715 17.143 35.0537 17.143 30.7143C17.143 26.3749 13.6252 22.8572 9.28585 22.8572C4.94647 22.8572 1.42871 26.3749 1.42871 30.7143C1.42871 35.0537 4.94647 38.5715 9.28585 38.5715Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M30.7146 38.5715C35.0539 38.5715 38.5717 35.0537 38.5717 30.7143C38.5717 26.3749 35.0539 22.8572 30.7146 22.8572C26.3752 22.8572 22.8574 26.3749 22.8574 30.7143C22.8574 35.0537 26.3752 38.5715 30.7146 38.5715Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a113f0 elementor-widget elementor-widget-icon-box\" data-id=\"9a113f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSTEP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t04\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487352d elementor-widget elementor-widget-image-box\" data-id=\"487352d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Creative Testing &amp; Asset Refresh<\/h4><p class=\"elementor-image-box-description\">Performance Max ad quality deteriorates as creative assets fatigue Google's algorithm serves underperforming asset combinations less frequently, but a shrinking effective creative pool reduces overall campaign reach and performance. We run systematic creative testing developing new headline, description, image, and video asset variations and monitoring asset performance ratings in the Google Ads asset report. We refresh underperforming assets and expand the creative pool to maintain algorithm performance and prevent creative fatigue from suppressing results.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea86fe8 e-con-full e-flex e-con e-child\" data-id=\"ea86fe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f5406 process-step-image  image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"d3f5406\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"351\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step4.png\" class=\"attachment-full size-full wp-image-39389\" alt=\"Services ads performance step4 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step4.png 390w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step4-300x270.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ebf052 e-con-full e-flex e-con e-child\" data-id=\"9ebf052\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590b0ad process-step-image  image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"590b0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"351\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step5.png\" class=\"attachment-full size-full wp-image-39390\" alt=\"Services ads performance step5 \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step5.png 390w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_step5-300x270.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c54411 e-con-full backdrop-filter e-flex elementor-invisible e-con e-child\" data-id=\"8c54411\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-6c8941b e-con-full e-flex e-con e-child\" data-id=\"6c8941b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b383716 process-step-header-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b383716\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"39\" viewBox=\"0 0 40 39\" fill=\"none\"><path d=\"M21.5145 19.1904C21.0907 19.3744 20.6336 19.4693 20.1716 19.4693C19.7096 19.4693 19.2525 19.3744 18.8287 19.1904L2.54303 11.6475C2.27858 11.5141 2.05634 11.3099 1.90106 11.0577C1.74579 10.8055 1.66357 10.5151 1.66357 10.2189C1.66357 9.9227 1.74579 9.6324 1.90106 9.3801C2.05634 9.1279 2.27858 8.92374 2.54303 8.79035L18.8287 1.19035C19.2525 1.00633 19.7096 0.911377 20.1716 0.911377C20.6336 0.911377 21.0907 1.00633 21.5145 1.19035L37.8002 8.73321C38.0646 8.86659 38.2869 9.0708 38.4421 9.323C38.5974 9.5752 38.6796 9.8656 38.6796 10.1618C38.6796 10.458 38.5974 10.7483 38.4421 11.0006C38.2869 11.2528 38.0646 11.457 37.8002 11.5904L21.5145 19.1904Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M38.743 20.4761L21.3144 28.5046C20.9422 28.6744 20.5378 28.7623 20.1287 28.7623C19.7195 28.7623 19.3152 28.6744 18.943 28.5046L1.6001 20.4761\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M38.743 29.7618L21.3144 37.7903C20.9422 37.9601 20.5378 38.048 20.1287 38.048C19.7195 38.048 19.3152 37.9601 18.943 37.7903L1.6001 29.7618\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1fe3a elementor-widget elementor-widget-icon-box\" data-id=\"9e1fe3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSTEP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t05\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4eee13 elementor-widget elementor-widget-image-box\" data-id=\"a4eee13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Monthly Performance Analysis &amp; Strategic Review<\/h4><p class=\"elementor-image-box-description\">Every month, we deliver a clear Performance Max performance report covering campaign-level metrics spend, conversions, cost per conversion, conversion value, and ROAS alongside asset group performance breakdown, channel distribution analysis (where Google provides this data), and audience signal performance. We provide honest analysis of what the data shows, what optimisations were made during the month, and what we are testing in the period ahead. We also monitor for any changes to Google's PMax algorithm or reporting that may affect campaign management approach.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65a2c9c e-con-full e-flex e-con e-child\" data-id=\"65a2c9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555576b at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"555576b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Performance Max<\/span> vs Standard Google Ads Campaigns: Which Is Right for You?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9eb238 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9eb238\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most common questions we receive is whether to use Performance Max, standard campaign types (Search, Shopping, Display), or a combination. Here is an honest comparison:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18fbc793 e-con-full e-flex e-con e-child\" data-id=\"18fbc793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5996a994 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"5996a994\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Reach:<\/b> PMax covers all Google channels from one campaign. Standard campaigns require separate campaign types for each channel but provide greater control over where ads appear<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Targeting control:<\/b> standard Search campaigns offer full keyword control. PMax uses AI-driven targeting with audience signals broader reach, less manual control<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Creative flexibility:<\/b> PMax requires asset groups with multiple creative formats. Standard campaigns allow single-format ad groups with more predictable serving behaviour<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Transparency:<\/b> standard campaigns provide full search term, placement, and audience reports. PMax reporting is more limited though improving with each Google update<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Optimisation speed:<\/b> PMax learns faster when conversion volume is high. Standard campaigns can be effectively optimised even with lower conversion volumes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Best use case:<\/b> PMax excels for eCommerce ROAS optimisation and multi-channel brand reach. Standard Search excels for precise intent capture and direct response in specific keyword categories<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1df12f elementor-widget__width-initial elementor-widget-mobile__width-inherit service-entry-image image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"7f1df12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"306\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_std_vs-Perf.png\" class=\"attachment-full size-full wp-image-39391\" alt=\"Services ads performance std vs perf \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_std_vs-Perf.png 344w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_std_vs-Perf-300x267.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6369e120 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6369e120\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For most Australian businesses, the optimal Google Ads account structure combines Performance Max with strategically structured Search campaigns capturing the broad reach and AI optimisation of PMax alongside the precision and transparency of keyword-based Search. We design these integrated structures for every client based on their specific goals, conversion volume, and market dynamics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ee7297 e-con-full e-flex e-con e-child\" data-id=\"16ee7297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67819351 at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"67819351\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Industries We Manage<\/span> Performance Max Campaigns For<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145b0b16 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"145b0b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Performance Max management team delivers results for Australian businesses across a wide range of industry verticals adapting PMax strategy to the specific conversion patterns, audience dynamics, and creative requirements of each sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0b53b5 e-con-full e-flex e-con e-child\" data-id=\"5d0b53b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796e3d6a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"796e3d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>E-Commerce &amp; Retail:<\/b> Shopping-focused PMax campaigns with Merchant Centre feed optimisation maximising product visibility and ROAS across Search, Display, YouTube, and Gmail<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Legal Services:<\/b> lead generation PMax for Australian law firms structured asset groups by practice area with lead quality signals and audience signals built from high-value client profiles<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Healthcare &amp; Allied Health:<\/b> PMax for healthcare providers with AHPRA-aware creative assets and conversion tracking focused on appointment bookings and enquiry quality<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Real Estate &amp; Property:<\/b> PMax for real estate agencies and property developers audience signals built from buyer and seller intent data, asset groups segmented by property type and price range<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Financial Services:<\/b> PMax for mortgage brokers, financial planners, and insurance businesses ASIC-compliant creative with lead quality conversion tracking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Trades &amp; Home Services:<\/b> PMax for local service businesses location-specific asset groups and audience signals built from suburb-level customer data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Travel &amp; Tourism:<\/b> PMax for travel operators and accommodation providers seasonal asset management and audience signals built from travel intent behavioural data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Education &amp; Training:<\/b> PMax for Australian schools, training providers, and online learning platforms enrolment-focused conversion tracking with audience signals from prospective student profiles<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>SaaS &amp; Technology:<\/b> demand generation PMax for Australian software companies trial signup and demo booking conversion tracking with audience signals built from ICP customer data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Automotive:<\/b> PMax for car dealers and automotive service businesses model-specific asset groups with audience signals built from vehicle research and purchase intent data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7575d338 elementor-widget__width-initial elementor-widget-mobile__width-inherit service-entry-image image-anime at-image-animation at-animation-image-style-1 elementor-widget elementor-widget-image\" data-id=\"7575d338\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"306\" src=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_industries.png\" class=\"attachment-full size-full wp-image-39392\" alt=\"Services ads performance industries \u2013 Performance Max Campaigns\" srcset=\"https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_industries.png 344w, https:\/\/www.devoqdesign.com\/au\/wp-content\/uploads\/2026\/05\/img_dev_au_services_ads_performance_industries-300x267.png 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25370135 e-con-full e-flex e-con e-child\" data-id=\"25370135\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39aaf89b at-heading-animation at-animation-heading-style-2 elementor-widget elementor-widget-heading\" data-id=\"39aaf89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's Address Your <span>Questions<\/span> Today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115a9e01 elementor-invisible elementor-widget elementor-widget-elementskit-accordion\" data-id=\"115a9e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a4ab911d3297\">\n\n            \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-115a9e01\">\n                        <a href=\"#collapse-77754716a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-77754716a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-77754716a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">What is the advantage of Performance Max over standard campaigns?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-77754716a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-0-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Performance Max's primary advantages are cross-channel reach from a single campaign and AI-powered optimisation that identifies the best-performing audience and creative combinations across Search, Display, YouTube, Gmail, and Discover simultaneously. For advertisers with sufficient conversion data, PMax typically delivers broader reach and more efficient conversion optimisation than managing separate campaign types for each channel manually. The AI learns which combinations of audience, channel, and creative deliver the highest conversion rates and automatically allocates budget toward those combinations. This automation advantage is most powerful when the campaign is built on strong audience signals, high-quality creative assets, and complete, accurate conversion tracking.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-115a9e01\">\n                        <a href=\"#collapse-e260b7e6a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e260b7e6a4ab911d3297\" aria-expanded=\"true\" aria-controls=\"Collapse-e260b7e6a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">Is Performance Max suitable for small businesses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e260b7e6a4ab911d3297\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. With proper setup and tracking, it can deliver strong ROI for both small and large businesses. However, small businesses need to be aware that Performance Max requires a minimum level of conversion volume to train effectively typically at least 30\u201350 conversions per month across the Google Ads account. Small businesses with lower conversion volumes may see better initial results from standard Search campaigns, transitioning to Performance Max as account conversion volume grows. We always recommend the right campaign type for your current situation and we are honest when PMax is not yet the right choice for a specific business.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-115a9e01\">\n                        <a href=\"#collapse-2b87c736a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2b87c736a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-2b87c736a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">Do you manage product feeds for eCommerce?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2b87c736a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes, product feed management is a core component of our eCommerce Performance Max service. Your Google Merchant Centre product feed is the foundation of eCommerce PMax campaigns and feed quality directly determines how well Google's algorithm can represent and place your products. We optimise product titles (including high-value search keywords in the right positions), descriptions, image quality, product type categorisation, custom labels for performance segmentation, and feed health maintenance to prevent product disapprovals. A well-optimised feed typically delivers meaningful ROAS improvement independent of campaign bidding changes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-115a9e01\">\n                        <a href=\"#collapse-0fc63786a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-0fc63786a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-0fc63786a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">How do you measure success?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-0fc63786a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>We measure Performance Max success against the specific conversion goals defined at the start of every engagement whether that is eCommerce revenue and ROAS, lead volume and cost per lead, or app installs and cost per install. Our monthly reports cover conversion volume, cost per conversion, conversion value, ROAS, and campaign spend with asset group level breakdown where Google's reporting allows. We are transparent about Performance Max's reporting limitations Google provides less granular transparency into channel and audience performance in PMax than in standard campaigns and we explain clearly what the available data does and does not tell us about campaign performance.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-115a9e01\">\n                        <a href=\"#collapse-94414646a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-94414646a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-94414646a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">How long does Performance Max take to learn and optimise?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-94414646a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Performance Max campaigns go through a learning phase immediately after launch typically 2\u20134 weeks during which Google's algorithm is gathering conversion data and testing different audience, channel, and creative combinations. Performance during the learning phase is often lower and more variable than steady-state performance. We manage expectations carefully during this period and avoid making major campaign changes that reset the learning phase unnecessarily. Most PMax campaigns reach meaningful steady-state performance within 4\u20138 weeks of launch, with continued improvement as the algorithm accumulates more conversion data over subsequent months.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-115a9e01\">\n                        <a href=\"#collapse-b699d526a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-b699d526a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-b699d526a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">Can Performance Max cannibalise my existing Search campaigns?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-b699d526a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes , if not properly managed, Performance Max can cannibalise traffic from your existing keyword-based Search campaigns. Google's campaign priority rules give Search campaigns priority over PMax for exact match and phrase match keywords that exist in Search campaigns but PMax can still serve on broad match variants and in contexts where Search campaigns are not actively bidding. We design integrated campaign account structures with appropriate campaign priorities, search theme guidance, and where necessary, keyword exclusions at the account level ensuring PMax and Search campaigns complement rather than compete with each other.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-115a9e01\">\n                        <a href=\"#collapse-108da1e6a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-108da1e6a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-108da1e6a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">What creative assets do I need for Performance Max?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-108da1e6a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-6-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Performance Max requires a diverse creative asset library to function effectively across all channels. Minimum requirements include: 3\u20135 headlines (30 characters max), 1\u20135 long headlines (90 characters max), 2\u20135 descriptions (90 characters max), 1\u20135 images in landscape format (1.91:1 ratio), 1 square image (1:1 ratio), and your business logo. For best performance, we recommend including at least one video asset (ideally 15\u201330 seconds in landscape, square, and portrait formats for YouTube and Discovery), multiple image variations across different aspect ratios, and 5 headline and description variations per asset group for maximum creative testing. We can produce all required creative assets for clients who do not have existing assets.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-7-115a9e01\">\n                        <a href=\"#collapse-7a34b536a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7a34b536a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-7a34b536a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">How does Performance Max work with Google Analytics 4?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7a34b536a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-7-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Performance Max campaign data flows into Google Analytics 4 (GA4) when Google Ads and GA4 accounts are properly linked and conversion actions are imported from GA4 into Google Ads. This integration is essential it allows GA4's more sophisticated conversion modelling to inform PMax optimisation, and allows you to analyse PMax-driven user behaviour beyond the last click (including assisted conversions, multi-session paths, and revenue attribution). We always verify Google Ads and GA4 integration as part of our PMax campaign setup process incomplete integration is one of the most common causes of PMax underperformance.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-8-115a9e01\">\n                        <a href=\"#collapse-d9d0ed26a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d9d0ed26a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-d9d0ed26a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">What is a reasonable ROAS target for Performance Max eCommerce campaigns?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d9d0ed26a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-8-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Target ROAS (tROAS) for Performance Max eCommerce campaigns should be set based on your business economics specifically your margin profile and the minimum acceptable return on ad spend for your product catalogue. Setting tROAS too high forces Google's algorithm to restrict impression volume aggressively potentially missing high-value conversion opportunities. Setting it too low allows the algorithm to scale spend inefficiently. We begin new eCommerce PMax campaigns with more conservative tROAS targets during the learning phase, then adjust based on actual performance data as the campaign matures. We provide specific tROAS recommendations based on your margin structure and business objectives at the start of every engagement.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-9-115a9e01\">\n                        <a href=\"#collapse-43c70816a4ab911d3297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-43c70816a4ab911d3297\" aria-expanded=\"false\" aria-controls=\"Collapse-43c70816a4ab911d3297\">\n                            \n                            <span class=\"ekit-accordion-title\">Do you provide Performance Max services for businesses outside Sydney and Melbourne?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-plus-circle\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-minus-circle\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-43c70816a4ab911d3297\" class=\" collapse\" aria-labelledby=\"primaryHeading-9-115a9e01\" data-parent=\"#accordion-6a4ab911d3297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes, we manage Performance Max campaigns for Australian businesses nationwide. Unlike local search campaigns, Performance Max is channel-agnostic and audience-driven making it equally effective for businesses targeting specific Australian cities, national audiences, or international markets. We have managed PMax campaigns for businesses in Sydney, Melbourne, Brisbane, Perth, Adelaide, and regional Australia, as well as Australian businesses running PMax campaigns targeting New Zealand, the United Kingdom, and global markets. Geographic location of the business does not limit our ability to deliver PMax results.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20154a5 e-con-full e-flex e-con e-child\" data-id=\"20154a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d68dd03 e-con-full sticky-column e-flex e-con e-child\" data-id=\"d68dd03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3fbf1d0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3fbf1d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7b245 elementor-widget elementor-widget-artistic-elementor-template\" data-id=\"3d7b245\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"artistic-elementor-template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12977\" class=\"elementor elementor-12977\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-9a60569 e-con-full backdrop-filter e-flex e-con e-child\" data-id=\"9a60569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4af0c at-heading-animation at-animation-heading-none elementor-widget elementor-widget-heading\" data-id=\"8b4af0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services Category<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d4b4b elementor-align-start services-category-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"49d4b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.devoqdesign.com\/au\/services\/google-ads-agency-australia\/google-ads-sydney\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 35 35\" fill=\"currentColor\"><path d=\"M23.6144 13.8266L11.4211 26.0199L9.41797 24.0167L21.6098 11.8234H10.8644V8.99011H26.4477V24.5734H23.6144V13.8266Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Ads Sydney<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.devoqdesign.com\/au\/services\/google-ads-agency-australia\/google-ads-melbourne\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 35 35\" fill=\"currentColor\"><path d=\"M23.6144 13.8266L11.4211 26.0199L9.41797 24.0167L21.6098 11.8234H10.8644V8.99011H26.4477V24.5734H23.6144V13.8266Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Ads Melbourne<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.devoqdesign.com\/au\/services\/google-ads-agency-australia\/google-ads-brisbane\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 35 35\" fill=\"currentColor\"><path d=\"M23.6144 13.8266L11.4211 26.0199L9.41797 24.0167L21.6098 11.8234H10.8644V8.99011H26.4477V24.5734H23.6144V13.8266Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Ads Brisbane<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.devoqdesign.com\/au\/services\/google-ads-agency-australia\/performance-max-campaigns\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 35 35\" fill=\"currentColor\"><path d=\"M23.6144 13.8266L11.4211 26.0199L9.41797 24.0167L21.6098 11.8234H10.8644V8.99011H26.4477V24.5734H23.6144V13.8266Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Performance Max Campaigns<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.devoqdesign.com\/au\/services\/google-ads-agency-australia\/programmatic-display-ads\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 35 35\" fill=\"currentColor\"><path d=\"M23.6144 13.8266L11.4211 26.0199L9.41797 24.0167L21.6098 11.8234H10.8644V8.99011H26.4477V24.5734H23.6144V13.8266Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Programmatic Display Ads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c76b3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"65c76b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463d81b elementor-widget elementor-widget-artistic-elementor-template\" data-id=\"463d81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"artistic-elementor-template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10031\" class=\"elementor elementor-10031\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3ab4e93 e-con-full backdrop-filter e-flex e-con e-child\" data-id=\"3ab4e93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75854a4 contacts-content ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"75854a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"61\" height=\"61\" viewBox=\"0 0 61 61\" fill=\"none\"><path d=\"M19.7854 54.2444L2.64258 58.5301L6.92829 45.6729V7.10151C6.92829 5.96487 7.37982 4.87478 8.18355 4.07105C8.98728 3.26733 10.0774 2.8158 11.214 2.8158H54.0711C55.2078 2.8158 56.2979 3.26733 57.1016 4.07105C57.9053 4.87478 58.3569 5.96487 58.3569 7.10151V49.9587C58.3569 51.0953 57.9053 52.1854 57.1016 52.9891C56.2979 53.7928 55.2078 54.2444 54.0711 54.2444H19.7854Z\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M32.6426 13.5301V26.3872\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M32.6429 41.3872C33.8263 41.3872 34.7857 40.4278 34.7857 39.2444C34.7857 38.0609 33.8263 37.1015 32.6429 37.1015C31.4594 37.1015 30.5 38.0609 30.5 39.2444C30.5 40.4278 31.4594 41.3872 32.6429 41.3872Z\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    You have different questions?                <\/h3>\n                        \t\t  \t<p>Our team will answer all your questions. we ensure a quick response.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a class=\"elementskit-btn whitespace--normal\" href=\"tel:90050%2050533\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"31\" viewBox=\"0 0 31 31\" fill=\"none\"><path d=\"M23.31 21.5311C22.9994 21.2644 22.6373 21.0642 22.2462 20.9431C21.8551 20.8219 21.4433 20.7823 21.0363 20.8267C20.6293 20.8711 20.2357 20.9986 19.8799 21.2012C19.5241 21.4039 19.2137 21.6774 18.9679 22.0048L18.889 22.1232C18.7115 22.3653 18.4688 22.5518 18.1891 22.6609C17.9095 22.77 17.6045 22.7971 17.31 22.739C15.1306 22.3691 13.1209 21.3283 11.5614 19.7616C10.0018 18.195 8.97003 16.1806 8.61003 13.9995C8.55197 13.705 8.57906 13.4001 8.68813 13.1204C8.79719 12.8408 8.98371 12.598 9.22582 12.4206L9.34424 12.3416C9.67168 12.0958 9.94518 11.7854 10.1478 11.4296C10.3505 11.0739 10.4779 10.6803 10.5223 10.2733C10.5667 9.86624 10.5271 9.45443 10.406 9.06333C10.2848 8.67223 10.0847 8.31016 9.81792 7.99953L8.61003 6.62584C8.29806 6.26099 7.90529 5.97393 7.46295 5.78746C7.0206 5.60099 6.54086 5.52026 6.06184 5.55169C5.58283 5.58311 5.11774 5.72582 4.70354 5.96848C4.28935 6.21113 3.93745 6.54705 3.67582 6.94953L2.30213 9.06532C1.61349 10.3135 1.39502 11.7672 1.68634 13.1627C2.54047 17.2167 4.55498 20.9349 7.48455 23.8645C10.4141 26.794 14.1323 28.8086 18.1863 29.6627C18.5833 29.7476 18.9883 29.79 19.3942 29.789C20.4222 29.7821 21.431 29.5102 22.3232 28.9995L24.3995 27.6574C24.802 27.3958 25.1379 27.0439 25.3806 26.6297C25.6232 26.2155 25.7659 25.7504 25.7973 25.2714C25.8288 24.7924 25.748 24.3126 25.5616 23.8703C25.3751 23.4279 25.088 23.0352 24.7232 22.7232L23.31 21.5311Z\" fill=\"black\"><\/path><path d=\"M21.6915 1.36795C20.2724 1.36628 18.8766 1.72931 17.6382 2.42222C16.3997 3.11512 15.3601 4.11465 14.619 5.32492C13.878 6.53519 13.4603 7.91558 13.4062 9.33368C13.3521 10.7518 13.6633 12.16 14.3099 13.4232L13.402 16.968C13.3686 17.1 13.37 17.2385 13.4059 17.37C13.4419 17.5014 13.5113 17.6213 13.6073 17.7179C13.6839 17.794 13.7752 17.8536 13.8757 17.893C13.9762 17.9323 14.0837 17.9507 14.1915 17.9469C14.2544 17.9545 14.3181 17.9545 14.381 17.9469L17.9257 17.0627C19.0421 17.6242 20.271 17.9261 21.5205 17.9458C22.77 17.9654 24.0077 17.7023 25.1412 17.1761C26.2747 16.6499 27.2745 15.8743 28.0659 14.9072C28.8574 13.9401 29.4199 12.8066 29.7115 11.5914C30.003 10.3762 30.0161 9.11088 29.7496 7.88997C29.4832 6.66905 28.9442 5.52416 28.1729 4.54094C27.4016 3.55772 26.418 2.76161 25.2956 2.21215C24.1732 1.66269 22.9411 1.37409 21.6915 1.36795ZM22.0863 14.789C21.9301 14.789 21.7775 14.7427 21.6476 14.656C21.5178 14.5692 21.4166 14.4459 21.3569 14.3016C21.2971 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<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Performance Max Campaigns Home Website Redesign Product Design UX Audit Landing Page 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